I deliver proven go-to-market strategies without the cost of a full-time hire.
Together, let’s create and execute a go-to-market strategy that prepares your B2B business for its next stage of growth.
As a fractional leader, I bring over two decades of go-to-market experience.
Most recently, as CMO, I transformed a private equity-backed, high-growth B2B technology company into a category leader, achieving 250% ARR growth and leading to its successful acquisition. I then developed a growth strategy to identify over $100M in revenue expansion for the private equity-backed parent company.
Prior to that, I held leadership roles across advertising, digital, and public relations agencies within global holding companies. This included being a founding member of a holding company’s first social media agency, where I built, scaled, and achieved its successful exit.
Currently based in Chicago, I use my scale-up company and global agency leadership experience to create go-to-market strategies for forward-thinking B2B companies ready to transform their commercial organizations and position themselves as category leaders for their next stage of growth.
If that sounds like you, let’s talk!
…who need fractional go-to-market leadership to improve performance.
…who need to help portfolio companies reach their market potential.
…who need a marketing copilot to drive top-line revenue growth.
Whether you’re redefining a category, struggling to break through a crowded marketplace, or wrestling with rising customer acquisition costs, I can help.
Together, we’ll quickly identify actionable solutions using five fundamental go-to-market questions.
If you don’t define your category, someone else will. Category leaders gain a strategic, competitive, and financial edge—this is no longer optional.
Trying to be everything to everyone risks becoming nothing to anyone. Effective GTM strategies link specific customer pain points with specific solutions.
What would your customers say if asked to recommend you? These reasons test whether your unique selling proposition truly resonates.
Prospects now spend most of their buying journey independently exploring solutions. They expect clear, accessible answers without needing a salesperson.
AI enables organizations to enrich customer data, boost sales performance, and lower marketing costs. Embracing this shift is essential for scaling growth.
I offer a deliverables-based partnership that provides clear value for your trust and investment. After a free consultation, I provide a tailored proposal to address your growth challenges and develop an effective go-to-market strategy.
Align marketing, sales, product, and customer success to develop strong positioning, clear messaging, and market readiness.
Activate your GTM plan across marketing, sales, and partnerships to maximize impact and achieve measurable outcomes.
Use data and automation to boost effectiveness, streamline processes, and support continuous growth in marketing, sales, and customer success.
A global professional services firm with hundreds of offerings faced challenges due to the complexity of its service lines. By restructuring its services within a client-centric, solution-focused framework, I was able to help the organization unlock $106M in new revenue opportunities through upselling and cross-referrals.
To break into a highly valued, guarded market, the GTM strategy had to focus on personalized engagement. To do so, prospects were ranked, insights discovered, and private roundtables hosted for like-minded cohorts. This created a multi-million dollar pipeline, exceeded launch expectations and revealed new revenue opportunities for the business.
I’m here to help. Book a no-hassle, 30-minute consultation, and together, we’ll explore your growth opportunities.